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The first collection was introduced in March 1983 at an initial price range comparable to those of Seiko and Citizen's watch collections, but it was the first such watch developed and manufactured rolex replica watches in Switzerland. Helped by an aggressive marketing campaign, sales were huge, and overcame the targets of swiss replica watches one million pieces for 1983 and 2.5 million the next year. Nicolas G. Hayek, with a group of replica watches uk Swiss investors, bought Swatch in 1985 and used it as the foundation of what is now known as the Swatch Group. Because of replica watches the Swatch watch's success, the whole Swiss industry took advantage of its creation. The renewal of many brands, and the birth of our favorite independent watchmakers, are partially due to the Swatch. It may be a simple and cheap plastic timepiece but it proved to be a historically important one.


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